The Produce Box
UX RESEARCH & TESTING
UX DESIGN
MOBILE RESPONSIVE UI DESIGN
PHOTOGRAPHY
FRONTEND DEVELOPMENT
Local Produce
Over 250,000 Members in North Carolina
The Produce Box is a company in North Carolina that delivers farm-fresh produce to your doorstep.
Project Objective
PRIMARY GOAL
Design a better user experience to help users purchase more local produce
SECONDARY GOAL
Educate users about supporting local farmers
User Persona
DEMOGRAPHICS
age
45
gender
Female
Location
North Carolina
occupation
Non-profit director
education
Master
income
$100k +
PSYCHOGRAPHICS
CARES ABOUT
Helping the community
Supporting local farmers
Eating natural and organic produce
FRUSTRATIONS
Technology is difficult to adopt
Too many options make it difficult to make a choice
Information needs to be clear
User Research & UX Diagnosis
Original App
Original App: User Interview
Original App: User Interview
Site Map
User Flow
Wire Frame
UI Design
Custom Product Photography
Clickable Prototype
Frontend Development
Heat Map Testings
Click Tracking Testings
User Feedback
